春节营销5妙招（5 coup in spring festival marketing）.docVIP

春节营销5妙招（5 coup in spring festival marketing） Marketing is your driving force. New years day and Chinese New Year (Spring Festival theme): Especially the Spring Festival as traditional festival most has three forms: 1 family reunion show, mainly reflected in the new year, and so on, 2 big pay New Years call; improvement: mainly add new clothes, eat delicacy, drink wine and so on; 3 National Leisure: mainly reflected in watching TV late, visiting the temple, playing mahjong. In any form, a feature is displayed, the reunion of the new year. The whole family gathered together, and the relatives and friends gathered together, which naturally led to a high frequency behavior: a dinner party. So, we see a lot of catering enterprises have force, hope to do holiday marketing, so that on the occasion of the Spring Festival, the happy festival atmosphere into the quality of products and services, so as to lock customers and bring short-term sales for the restaurant, while continuing to enhance brand influence. Unfortunately, in the catering industry all compete for customers in the process of the festival, many enterprises are also only stay in discounts, but the price is the most easy to imitate, not enough to support lasting competitiveness. What the food and beverage enterprises really need is some marketing methods and festival activities that can help themselves better attract customers, retain customers and make customers memorable. This can really forge customer loyalty. So, how to do and for the occasion, the festival marketing? I borrow some cases, share a few coup. Coup 1: joint creation feast reunion [case] Yang always runs two hotels, one in the city and the other in the suburbs of the city. Suburban shops are so far away that they are selling much less each year during the spring festival than in the city. Because many people in the suburbs like to eat new years Eve dinner at home, the city dwellers dont want to drive just for a meal. Yang has always been thinking