锦坤新营销书系软传播全国隆重上市中（Jin Kun new marketing series listed in the Grand National Soft communication）.doc

锦坤新营销书系软传播全国隆重上市中（Jin Kun new marketing series listed in the Grand National Soft communication） Jin Kun soft series of new marketing communication in the national grand public #8226: title of soft communication - build brand longevity power #8226: Author: Zhou Qiang Zhou Qiang Zhou #8226: Price: 36 yuan #8226: listing: September 2009 #8226: Folio: 16 open (160mm * 235mm) #8226: Publishing House: China Economic Press #8226: binding: paperback #8226: purchase hotline: 021135-645-23456 contact: Miss Deng First, books aspect: One of the indispensable businesses and organizations to understand todays brand building and development trend of books. Hard advertisement era achievements and a number of giant brands, but now, this time gone for ever, you how can I do? The spread of information media, differentiation, the growing segment of consumers, the new problems of the old brand experience, brand new face hard challenges, the solutions of brand communication in where? As the saying goes, soft rope tied wood, with flexible way to deliver solid content, is the best effort in communication. The soft three , Three Soft and soft three and Three Soft Law is the core essence of soft communication, soft communication is the present and future of enterprises and organizations to create the highest level of brand competitiveness. Soft communication way, 11 brands of 18 kinds of soft communication carrier and form, 22 brands of soft communication success cases, in-depth analysis with the authors unique system of professional, each one may create a strong life force of your brand! Xinhua CEO Tang Jun, chairman of the media business, Nanjing University Liu Qihui Dean Zhao Shuming was a Horizon Research Consultancy Group Chairman Yuan Yue, vice president Teng Binsheng, the Yangtze River Business School editor Chen Tong, Fudan University School of journalism vice president Huang Huqing recommended. Two. Content introduction: In 2008, when the Olympics opened, when the Olympic