新视界大学英语第一册第5单元课文翻译及练习答案(william)（New Horizon College English book 1 unit fifth text translation exercises and answers (William)）.docVIP

新视界大学英语第一册第5单元课文翻译及练习答案(william)（New Horizon College English book 1 unit fifth text translation exercises and answers (William)） New Horizon College English Integrated Course Fifth unit text translation and exercise answers Active Reading Scheming merchant Have you ever wondered why shopping malls around the world look similar? This is because they have done a lot of research to analyze the behavior of shoppers. At the entrance of the store, there is usually a change zone, five meters into the door, where shoppers are beginning to realize that they are not on the street, but that they are starting shopping. After crossing the transition zone, you usually go to the right, so a lot of bargains are here. On the first floor, youll find a lot of beauty products, watches and jewelry, because they are beautifully designed, beautifully packaged and beautifully laid out to attract customers to the store. They are usually more expensive than clothing, so shoppers are less likely to impulse purchases. If you put them upstairs in the clothing section, many customers will not bother to patronize. The two floor is usually sold by ladies, and may be sold on other floors. The customer is God should be changed to the customer is the Queen because the female consumer is at the heart of the fashion market. As a result, all the best floors are reserved for them. Mens clothing is on top of womens clothing because studies show that men are targeted buyers. They generally view shopping as boring, but have to do what they have to do before they go. The pleasure of shopping and shopping enjoyed by women is not attractive to men. Sportswear is either on the top of mens clothing or in the basement. Their target market is a special group. Although these shoppers have limitations in quantity and attention, they are loyal customers, either looking for a particular style of clothing, or looking for a brand. So placing sportswear in the most obscure part of the store would not have much impact on