日用品怎样做营销（How do you do marketing for daily necessities）.docVIP

日用品怎样做营销（How do you do marketing for daily necessities） How do you do marketing for daily necessities? Source: site Author: Editor 03 time: 2008-07-24 browse: 27 times [print papers] [collection papers] For daily necessities, the master of the channel is to grasp the market, then how manufacturers do a good job of channels? The product price is low, profit per unit consumption small, wide range, high frequency of consumption, must rely on a wide range of market coverage volume sales to be profitable; the manufacturers can not only rely on a large area of direct, total agents, distributors, retail distribution channel; complex and trivial, path length, point of sale, the comprehensive quality of channel dealers relative to other industries is relatively low. These characteristics determine that the commodity industry has high dependence on the channel and is difficult to manage. At the same time, it also decides that the daily necessities marketing must firmly grasp two core problems - price and profit. Change to the rebate incentive: turn from a guest into a host of many companies will develop dealer rebate incentives, the purpose is through the rebate to mobilize their enthusiasm. Rebate refers to manufacturers in accordance with certain criteria, in cash or in the form of physical incentives for dealers, the real purpose of rebate is - process management and sales regulation. The management of the Coca Cola Co has a saying that the process is well done and the results are natural. Process management is through the establishment of various incentives to ensure the standardization of dealer market operations, to ensure the healthy development of todays market, with a view to achieving tomorrows profit target. The reward scope is as follows: the distribution rate, vivid account rate (number of customers with local zero turnover rate), all items in stock, safety stock, in accordance with the designated regional sales, sales (sales of competing products), active delive