猫哆哩中国糖果业的黑马是如何快速崛起的（Cat Duo, Chinas candy industry dark horse is how to rise rapidly）.docVIP

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2017-08-18 发布于河南
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猫哆哩中国糖果业的黑马是如何快速崛起的（Cat Duo, Chinas candy industry dark horse is how to rise rapidly）.doc

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猫哆哩中国糖果业的黑马是如何快速崛起的（Cat Duo, Chinas candy industry dark horse is how to rise rapidly）

猫哆哩中国糖果业的黑马是如何快速崛起的（Cat Duo, Chinas candy industry dark horse is how to rise rapidly） In recent years, with the change of consumer concept, Chinese food industry development is raging like a storm. The snack food market as one of the fastest growing market in the fierce competition has become the industry leader in 90s, since the last century to the beginning of this century, with the difference of the product push the new big advertising marketing mode, the rapid birth of a number of well-known brands. Especially after the rise of the Fujian food corps, the war, price war, end war, advertising war, star wars, various market retrofit technique is emerge in an endless stream. The investment for enterprise marketing, rapid manufacturing , aura so there is the so-called ad sounds, huangjinwanliang industry sigh. The development of this to enter the food market, candy enterprise presents a problem: in the dissemination of resources in todays flood of big advertising investment gradually fail now, in enterprises are not strong enough resources to create a sensational momentum in the industry, how to find market opportunities, rapid talent shows itself? How can the rapid rise of low cost, small? Yunnan Xin sweet food enterprises, it is in this context, start to break through the trip, also created a unique way for the low cost of leisure food enterprises in the rapid rise. From Yunnan cat duo miles, in the clouds of Chengdu delicacy snack food market quickly set off a wave of decompression: the great in strength and impetus in 20 days, becoming the top selling product red chain sales, far more than similar products sales best results, many white-collar admiring, panic buying, and affectionately called the cat, many foreign dealers have called for the distribution of the product...... If Dalys rise is the result of input of resources, then the cat duo miles success is 3 times of low cost marketing model of brand building. The marketing difficulties, to the country from the