王老吉能否超越可口可乐（Can Wang Laoji surpass Coca-Cola）.docVIP

王老吉能否超越可口可乐（Can Wang Laoji surpass Coca-Cola） Market channel edition in 2010 seventh Wang Laoji has surpassed Coca-Cola in a single tank, so we had to take Wang Laoji with Coca-Cola as the ultimate form of the rival is Wang Laoji, one day in the future, whether can surpass Coca-Cola? At least in the range of Chinese instead. This is not just an idea, it is a dream! Wang Laoji and Coca-Cola there is much difference? To catch up with the gap, Wang Laoji how to go? Wang Laoji exactly which way to go is likely to catch up with Coca-Cola? The enemy, baizhanbudai, we must first recognize that Coca-Cola, why Coca-Cola has such a high sales, generally we will see Coca-Colas success to high market penetration, indeed Coca-Cola network channels close to the state of extreme nervousness., first-tier cities KA stores, small to remote rural second-hand freezer, we can see Coca-Cola figure. But we can see the Paibingbuzhen surface phenomenon, to understand clearly the secret of winning Coca-Cola, we should at least break from two angles. Using econometric interpretation of Coca-Cola Market penetration can only be interpreted from the perspective of statistics, Coca-Cola why sell so much, we first look at the University of Oxford Department of econometrics Philip. Research on consumer products professor Jones, Professor Jones is to understand how to interpret what is market penetration , and market penetration is how to affect sales. Professor Jones with the help of another peer analysis tool that can relatively accurately calculate the total sales in a region in a certain period of a certain brand. Of course, this set of tools is also suitable for Coca-Cola. Ehrenberg formula: (units per unit time / period) = sales The number of households (stable) * the proportion of households to buy this brand of [change] - market penetration * each consumer purchase frequency - change number [small] The amount of each purchase * (stable) * each product weight or price (stable) Professor Jones