平面广告创意常用表现技法（The commonly used graphic presentation techniques）.docVIP

平面广告创意常用表现技法（The commonly used graphic presentation techniques） Prominent feature method The technique of highlighting features is also one of the most common expressions used in our society. It is one of the important techniques to highlight the advertising theme, and it has the value of expression that can not be neglected. In advertising performance, these characteristics should be emphasized and exaggerated, which are determined by such special elements as individuality, product image, distinctive ability, manufacturers logo and product brand. Contrast contrast Contrast is the art of confr