城市会展业发展模式和政策选择.pdfVIP

第26卷第3期 青岛科技大学学报 （社会科学版） Vol.26，No.3 2010年9月 Journal of Qingdao University of Science and Technology（Social Sciences) Sep.2010 ① 城市会展业发展模式及政策选择 ○ 王小兵 　　（青岛科技大学　经济与管理学院，山东　青岛　266061） ［摘　要］总结国内外会展业发展模式，比较分析不同会展发展模式的发展条件，从管理体制、展馆运营模式、会 议运营模式和节事运营模式等方面分析青岛市会展业发展现状，“十二五”期间青岛市会展业的发展模式应是坚持政 府主导，走市场化道路，即“政府主导+市场运作”模式。建议青岛市尽快制定会展业中长期发展的产业政策，大力培育 多元会展市场经营主体，积极筹备建立会展经济信息中心，建立会展业统计体系，加快会展人才的培养和引进等。 ［关键词］会展业；发展模式；模式构建；政策选择 ［中图分类号］F279.24　 ［文献标识码］A　［文章编号］1671-8372（2010）03-0038-05 Development models and policy choices of urban MICE industry WANG Xiao-bing （College of Economics and Management, Qingdao University of Science and Technology, Qingdao 266061, China） Abstract: Based on the summary of domestic and international development models of urban MICE (meetings, incentive, conventions, and exhibitions) industry, the author compares and analyzes the different conditions of the development models of urban convention and exhibition industry. With the analysis of the present situation of MICE industry’s development of Qingdao from management system, exhibition operating models, and conference and festival business models, the author puts forward that the proper model of MICE industry in Qingdao during the 12th Five- Year Plan is to uphold the Government’ s lead and take the road of the market, that is “government-led + market” mode; and suggests that the middle-long term industrial policies should be constituted as soon as possible, exhibition market management entities of multi-subjects should be developed, MICE information centers and statistical system should be established, and with the support of relative policy, the professionals of MICE industry shou