管理者经济学1(视角独特,专门为管理者而写的经济学).pptVIP

Chapter 1: Managers and Economics Two Perspectives of Economics Microeconomics Analyzes the decisions that individual consumers, firms, and industries make as they operate in a market economy Macroeconomics Focuses on the overall level of economic activity, changes in price level, and amount of unemployment Important Definitions Managerial economics When microeconomics is applied to business decision making Price Amount of money charged for different goods and services in a market economy Important Definitions Output Products sold by a firm Input Resources such as land, labor, capital, raw m