整合营销中商品包装设计定位及系统组合.pdfVIP

第12 卷 第1 期 新 疆职 业 大学 学报 Vol. 12 No. 1 2004 年3 月 JOURNAL OF XINJIANG VOCATIONAL UN IVERSITY Mar. 2004 游海丽 ( , 830000) : 整合营销是市场营销理论在20 世纪90 年代的重大发展整合营销的本质决定了在商品包装 计领域也要注入整 体作战的现代营销意识 计定位是商品包装 计的起点, 商品包装应在共同主体支配下, 力求材料造型结构和装璜 计系统组合要素的统一 : 整合营销; 包装 计 : F273 : A : 1009- 9549 ( 2004) 01- 0029- 03 The Systematic Locations of Commodity Packing Design in Integrated Marketing YOU Ha-i li ( X inj iang Vocational Univ ersity , Urum uqi Xinj iang 830000) Abstract:The theory o integrated marketing derives rom one o the important marketing theories in 1990s. The nature o integrated marketing determines its characteristics o combination and integration in the modern commodity packing design. Based on the location o systematic designs, the commodity packing integrates the actors o material , style, structure and decoration into the whole marketing system o the mutual entity. Key words: integrated marketing; packing design 29 2004 30 第12 卷第1 期 游海丽: 整合营销中商品包装 计定位及系统组合 31