大白兔缘何变脸--从卧兔到脱兔谈品牌重塑（The white face why From sleeping rabbit to Tuotu brand remodeling）.docVIP

大白兔缘何变脸--从卧兔到脱兔谈品牌重塑（The white face why From sleeping rabbit to Tuotu brand remodeling） The enterprise should continue to observe and adjust the brand strategy and brand image to adapt to changes in the market environment, which is particularly important to pay attention to the change of the consumer. It is not the only sign of a rebranding change package, is a systems engineering, needs of enterprises in all aspects of preparations and coordination. The development of the enterprise itself to a certain scale, the original position of the image or not really show the brand value and connotation, must carry out brand remodeling. A cute bunnies repose in the grass - this is still the big white rabbit toffee decades pretty, but also super stable is the big white rabbit toffee with high quality, as well as some people say that the big white rabbit toffee created a commercial myth: more than 40 year cumulative sales of nearly 3 billion yuan. Earning $160 million, the rabbit disappeared in over more than 40 countries and regions. Many people still remember, in order to milk Certificate in seven grains of white toffee is equal to a cup of milk.. Now, the milk to do promotional advertising, almost all countries can eat candy, white is the sweet memories? It is incredible, rabbit sales have been among the similar products market share for the first half of this year, the most concentrated candy in the domestic and foreign market in Shanghai, the big white rabbit share is still as high as 26.2%, ranked first. 3 years ago, the Shanghai Guanshengyuan company took the production of raw materials all the way to the German candy production, can see the introduction of its advanced production line. But although the world only China candy, toffee, process the same different formulations, produced candy Wei Chuan changed. 3 years later, the Shanghai Guanshengyuan Food Co. Ltd., designed and manufactured a set of automatic assembly line, from feeding to packaging, all controlled by th