如何把培训做到酒楼终端去（How to do training to restaurants terminal）.docVIP

如何把培训做到酒楼终端去（How to do training to restaurants terminal） Liquor marketing companies (including regional distributors), whether liquor, wine or beer, in the practice of regional market operations, the difficulties and challenges are very similar. Put aside other marketing management problems, light restaurant terminal operation has become the most wine marketing company foothold, survival and development of the barrier. Do not die terminals, terminal die is unavoidable but a commonplace talk of an old scholar. In any case, the restaurant terminal is one of the channels for most liquor marketing companies and regional distributors. The most popular restaurants, distributors, terminal service personnel and the regional manager of popular restaurant marketing mode is: the company vigorously advertising, a large area to buy into the store charges, fees, and other forms of a gift of wine into the store, and then put in the key promotional Miss restaurant, with the help of high fees, promotional items, open a bottle public relations gifts etc....... But the fierce competition to these costs have been driving up to the terminal position.. So, under the influence of cost control, restaurant terminal operations has become a major pain in various wine marketing company and its distributors. Distributors, terminal service personnel and regional managers in the end to the restaurant into the store, maintain and enhance sales and distressed and complain; the superior departments in charge of the sales department manager, director of marketing are also problems in the distribution and sales tasks in the implementation of the sales plan, capital returns, dealer support and other issues. The contradiction between the headquarters and the regional sales market is often overshadowed by the channel strategy and policy and a single channel, management is lack of effective methods and techniques. This is also the key to the disconnection between many marketing headquarters management and