家纺专卖店经营策略和销售（Home textile store business strategy and sales）.docVIP

家纺专卖店经营策略和销售（Home textile store business strategy and sales） Home textile store business strategy and sales Any retail products in the channel system are all related to the retail channel format development trend, home textile products are no exception. In a mature business market, we can see the following format: convenience stores, discount stores, wholesale markets, supermarkets, chain supermarkets, department stores, shop 5 yuan, Outlets, shOppin, gmore, professional stores, chain stores, professional markets etc.. From the selection of textile enterprises channels, discount stores, wholesale markets, supermarkets, chain supermarkets, department stores, Outlets, ShOppingmore, professional stores, chain stores, professional markets such as retail, home textile products have covered. Characteristics of franchised store system Because of the different brand positioning of textile products, different grades of home textile brand selection channels are not the same. Middle and high-end products tend to choose brand flagship stores, department stores, counters, specialty stores and so on as their own channel system. The store system is a better channel system, it has the characteristics of scalability, but also to ensure the professionalism of the brand, scalability, but it also has a narrow crowd, low flow of weakness. As for what kind of products, you can choose franchised store system, I think any grade of products can be. In the high-end brand, the low-end to take volume, in the store can be achieved. It is pointed out that low-end products can be successfully relied on franchised store system. There is no reason to choose a franchised store system: First, for high-end products, the department store location is always limited, because resources are scarce, based on the department store cost is huge, because of the high fees into the store, the higher into the store discounts, regular elimination system etc.; Two, for the low-end products, supermarkets and chain su