市场营销学试题及其答案(吴健安)（Marketing examination questions and their answers (Wu Jianan)）.doc

市场营销学试题及其答案(吴健安)（Marketing examination questions and their answers (Wu Jianan)） Score A single choice (one of the most suitable choice, in four answers per question and answer candidate will be selected to fill the letter on the answer sheet. Every day 1 points, a total of 12 points). 1, the best and most unique primary core function is _________. A. marketing, B. production function, C. financial function, D. promotion function 2, from the enterprise value chain and its composition, downstream link is the center of _________. A. creates product value, B. creates customer value, C. technology innovation, D. product innovation 3, a strategic business unit is a _________ enterprise. A. department, B. workshop, C. product, D. link 4, _________ mainly refers to assist enterprise promotion, sales and distribution of its products to the final buyer agency. A. vendors, B. manufacturers, C. marketing intermediaries, D. advertisers 5, personal to personal safety and property safety and the need for anti-theft devices, security products, insurance is _________. A. physiology requires B. society needs C. respect, need D. security needs 6, the main personnel promotion activities is _________. A. selling markets, B. sales, C. salesmen, D. promotion terms 7, the non-profit organization purchasing personnel only in accordance with the provisions of the conditions of the purchase, _________. A. has greater freedom, B. lacks autonomy, C. is less controlled, D. can be purchased at will 8, belongs to the industrial market segmentation standard is _________. A. career, B. lifestyle, C. revenue, D. customer capabilities 9, largest market share, the price changes, new product development, distribution channel construction and promotion strategy of other companies in the industry plays a leading role in the competition, known as _________. A. market leader, B. market niche, C. strong competitor, D., near competitor 10, the expected product, refers to the buyers in the purchase of the prod