淡季营销,重在取势（Off-season marketing, focusing on taking advantage of）.docVIP

下载本文档

3
0
约1.15万字
约 9页
2017-08-20 发布于河南
举报
版权申诉

淡季营销,重在取势（Off-season marketing, focusing on taking advantage of）.doc

1、原创力文档（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。。
2、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击这里二次下载。
3、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
4、该文档为VIP文档，如果想要下载，成为VIP会员后，下载免费。
5、成为VIP后，下载本文档将扣除1次下载权益。下载后，不支持退款、换文档。如有疑问请联系我们。
6、成为VIP后，您将拥有八大权益，权益包括：VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
7、VIP文档为合作方或网友上传，每下载1次，网站将根据用户上传文档的质量评分、类型等，对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档

淡季营销,重在取势（Off-season marketing, focusing on taking advantage of）

淡季营销,重在取势（Off-season marketing, focusing on taking advantage of） Take advantage of the season, off-season take power, this should be the core idea of off-season marketing. Take advantage of, that is, to seize the maximum sales; take the potential, it is to obtain the commanding heights, for long-term strategic advantages. Stone at the bottom of the mountain, large and weak; placed on the top of the hill, it is small and powerful. Similarly, the grass on the top of the mountain is higher than the big trees under the mountain. At the same time, the off-season demand is weak. Enterprise marketing should be more emphasis on competition oriented, more focus on the observation and analysis of competitors. Relatively speaking, in the busy season, we should emphasize the demand orientation, and the function innovation conforming to the consumer demand is more practical for taking advantage of profit. Rush season increments, off-season cuts is the basic strategy of off-season sales promotion - more than rivals, promotions, wider publicity and lower prices looted. However, it should be pointed out that the absolute amount of the off-season is limited, so the strength of the troops should be measured and the degree of robbery should be limited. Moreover, the off-season sales, the same emphasis on potential. Timely launch of new products In the off-season, timely introduction of some new products, you can effectively cut competitors market share. From the perspective of taking power, it can strengthen the status of enterprise brand in the minds of consumers. For companies with limited marketing budgets, they can make good use of Limited advertising and the introduction of new products. Nestle is proficient in off-season new assault tactics, and even can be said to be off-season busy doing push walker. Timex, a watch brand, introduced 200 new trends to consumers who are sensitive to trends in the off-season, emphasizing fashion and high-tech design, making Timexs sales grow by a