《天下无贼》置入式广告的运用（Application of placement advertisement in no thief in the world）.doc

《天下无贼》置入式广告的运用（Application of placement advertisement in no thief in the world） Its not unreasonable to say that Feng Xiaogangs market sense is beyond average. From mobile phone to no thief in the world, there are more and more advertisements in the film, more and more obvious, and the effect is getting better and better. This is not something anyone can do. Even Zhang Yimou did not use advertisements in this way in the film. Advertising is always the face of consumers, and for the placement of advertising in a movie is a movie by demand, 15 second point brand image, to achieve image communication or brand promotion purpose. The ease of advertising into the story of the film, bringing huge advertising revenue, which is more frequently used in recent years. It is understood that the world without Thieves pure placement advertising revenue reached 40 million yuan, at this point, no one can ignore. Advertising in foreign films In foreign films, placement advertisements mostly use the lines, supplies or background of the hero and heroine. Such as the 1961 movie breakfast by Tiffany, there is a scene is in the famous jewelry brand shop Tiffany shooting. Audrey? Hepburn to promote a glass doors into a jewelry store, asked the actor: you dont love? The hero said, what do you like? Tiffany! And Hepburn simply and confidently introduced. Then they asked for lettering on the ring. The unexpected was that the ring was not bought by Tiffany in two, but sent at the time of the purchase of popcorn. As a result, Tiffanys old employee gave a very nice answer. Hepburn finally excitedly exclaimed: I did not say that here is great?! Here, the audience of Tiffanys brand and service has been a memory point, to achieve the effect of communication. For example, the 007 James Bond jump from a few hundred meters tall buildings leap, and accurate to fall on at this moment burst out of the air cushion film, in this accurate is the best carrier OMEGA watch to express Swiss precision technology