传统零售守望b2c未来（Traditional retail watch B2C future）.docVIP

传统零售守望b2c未来（Traditional retail watch B2C future） For the traditional e-commerce retailers, how to carry out marketing, how to improve the site click rate, how to attract customers to try, how many times to buy, how to use the new means of promotion, how to improve the network user loyalty, are the new areas of the unknown. E-commerce sites in individual retail enterprises, almost the entity store mail moved to the network, nobody cares. Online shopping offers a different customer journey or customer shopping route, which describes the market as the successful purchase of a service buyer and gradually becomes the itinerary or route of loyal customers. In T, for example, they think convenience is what online shoppers want most. So they focus on the journey and make every effort to make everything as convenient as possible from start to finish. Through direct mail and digital interaction, customers first visit, register and shop, and then deliver the goods home T consistently communicate with customers so that they can truly feel the integrity of the stores virtual solutions and the quality of service. Traditional retail B2C Road Traditional retail firms often do good research and Practice on store design and category purchasing decision tree, such as the design of shop aisles, customer routes, category drivers and so on. But for e-commerce, the field is full of challenges: how to effectively design products and page, click on the page and attract customers more products, stay longer, what the design content to let customers browse after purchase, how the relationship between automatic and fully display the product, how to through the customer shopping history record recommend the appropriate products etc.. Take No. 1 store as an example. It costs more for low price and marketing. Make full use of Internet marketing, search, community, forum and other partners, such as the huge flow of Tianya, Sina and other community bound operations, built the Tianya Shop No. 1, Sina