[经营管理] 超级流行管理工具荟萃2.pptVIP

Firm Audit - Evaluation of Strengths Weaknesses – IFE公司分析－优势和弱点评估－IFE;External Factor Evaluation (EFE) Matrix外部因素评估（EFE）矩阵;Evaluation of Opportunties Threats – EFE机会和威胁评估－EFE;Experiential Exercise练习;Analysis Classification 分析类型;Strategic Analysis战略分析;Matching Strategy to SWOT - TOWS Matrix为SWOT-TOWS矩阵匹配战略;Matching Strategy to SWOT - TOWS Matrix为SWOT-TOWS矩阵匹配战略;Matching Strategic Position to Market Growth - BCG Matrix将战略定位与市场增长－BCG矩阵相匹配;Matching Strategic Position to Market Growth - BCG Matrix将战略定位与市场增长－BCG矩阵相匹配;Matching Strategic Position to Market Growth - BCG Matrix将战略定位与市场增长－BCG矩阵相匹配;Matching Strategic Position to Market Growth - BCG Matrix将战略定位与市场增长－BCG矩阵相匹配;Advantages: 优点： Linked to cash flow, investment 与现金流、投资相联系 characteristics, divisional needs 具有典型性，明确区分各种业务的需要 Disadvantages 缺点 Oversimplification? 过度简化？ Does not reflect longer term history/ future 并未反映出较长的历史或未来 Does not reflect other issues 没有反映出其它问题 Market size 市场规模 Competitive advantages, etc. 竞争优势等;Matching Strategic Position to Industry Attractiveness - The G.E. Matrix将战略定位和产业吸引力－通用电气矩阵相匹配;Industry attractiveness - a composite of: 产业吸引力由以下各要素组成： Market size 市场规模 Market growth rate 市场增长率 Profit margin 利润 Competitive intensity (weak competitors = more attractive industry) 竞争强度（竞争对手较弱＝产业吸引力更大） Cyclicality / Seasonality- fewer variations = more attractive 周期性/季节性－变化因素较少＝（产业）吸引力更大 Scale economics/ learning/ experience curves - more advantages = more attractive 规模经济/学习/经验曲线－更具优势＝（产业）吸引力更大;Step 1: Rating the Relative Attractiveness of Each Industry第1步：给每个产业的相对吸引力评分;Example: Rating Industry Attractiveness;;Step 2: Evaluate Each BusinessUnit’s Competitive Strength第2步：评估每个事业（业务）单元??竞争优势; Matching Strategic Position to Industry Attractiveness - The G.E. Matrix将战略定位和产业吸引力－通用电气矩阵相匹配;Procedure: Rating the Competitive Strength of Each Business程序：给每项事业（业务）的竞争优势评分;Example: Rating a Business Unit’s Competitive Strength;;Constructing anAttractiveness/Strength