广告费用预算确定方法（The cost of advertising budget determination method）.docVIP

广告费用预算确定方法（The cost of advertising budget determination method） Most of the enterprises will encounter a difficult decision problem, new products in the market early that is: if the excessive cost of advertising, advertising costs will cause unwarranted waste into advertising, if too low, the market sales in the process of advertising cannot effectively stimulate the market, the market reaction will be neither hot nor cold embarrassing state. More companies are relying on the so-called experience and intuition to advertising. Then, in a specific market how much advertising is just perfect? To answer this question, first of all, let us understand the concept of advertising effective critical value, so as to make us more aware of the importance of the scientific use of advertising. Can be seen from the figure, when the advertising expenses reached a certain amount, sales will reach the peak, but at the same time if continue to increase investment in advertising will not be able to continue to boost sales, but will increase the cost of sales for the sales, lower profits, income damaged. Is the so-called extremes meet. Therefore, the scientific and rational advertising costs, to accurately predict the reasonable amount of advertising and advertising cost effective critical value in advance. The only way to avoid the blind advertising expenses, do the decider! According to many years of market experience, we provide a new market development period is often used in advertising estimation method for everyone. However, different enterprises, different markets, different products, means different periods are not the same, therefore, the method of reference, dialectical treatment. For new varieties, new markets, estimation of advertising can be divided into seven steps to carry out. The combination of a drug for treatment of children with enuresis cases of the seven decomposition steps about. The first step, calculate the target market target population size. The correspondin