江南春不了解互联网 但看好分类信息(Jason do not understand the Internet but good information classification).doc
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江南春不了解互联网 但看好分类信息(Jason do not understand the Internet but good information classification)
江南春不了解互联网 但看好分类信息(Jason do not understand the Internet but good information classification)
[news] IT Sohu in January 4, 2007, the first working day of the new year. Just past 2006, the Internet industry tide, various segments of non-stop rise or consolidate their chassis. In the field of advertising, what is a scene? Building advertising market after several years of development, whether it is crowded?
In order to solve these problems, the Sohu IT special interview Focus Media CEO Jason Jiang, the advertising market review 2006. The following is a record of interview:
Wonderful view: Jason: building the video is just a part of the outdoor advertising media, outdoor advertising itself for the entire advertising market share is less than 15%. The development of the new media time is very short, only about three years, I believe that there is much room for development, the key is we need to find appropriate blank.
Jason: the future to send to do is on the basis of expanding the companys business concept is further subdivided, network media life group. In this, the new growth point of the two or three line of the citys development, the wireless mobile phone advertising is our very important.
Jason: focus is the use of the principle of boring viewing: there are many choices of home TV channels, but in specific areas, such as office building elevator, supermarkets, when consumers are in boring, boring, blind spot state, the space is very small and when he faces in a choice between advertising and boring, most people will choose to watch advertising, if advertising has become a very fine, enjoy.
Jason: classified information website should be similar with the idea of communication is to be held, the communication be more accurate.
Moderator: Thank you very much for the spring always accept our interview. 2007 has just arrived, people have a new start. Back in 2006, we found that the focus media, this is the rapid expansion of the year. In the past year, what is your impre
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