玩具品牌参展难道是为了玩（The exhibition is to play the toy brand）.docVIP

玩具品牌参展难道是为了玩（The exhibition is to play the toy brand） A few days ago, my colleagues and I attended a childrens toys and baby supplies industry exhibition. Show the scale of large, heavy traffic, crowded, bustling, seemingly flourishing. However, we along the three pavilions round and round, can leave a deep impression in our hearts and the few toy brands, two words still felt waste, that I had to have this question: the toy enterprises so ostentatious, exhibitors is to play? Why do you say that? The reason has five main points. Why waste too horrible to look at. This toy exhibition is like a large exhibition hall is very modern, because the style, part of the enterprises booth decoration is very exquisite, and like the primary folk gatherings, because participating brands are similar, the image is fuzzy, the lack of marketing, waste phenomenon is very serious, specifically embodied in the following three aspects. On the one hand, tangible serious waste of resources. All printed catalogs, manual or single page, are more or less the arrangement, however, these data cannot reflect the same brand, brand core value, lack of innovation, can make people gifted with an extraordinary retentive memory brand less and less, most of the toy brands are ideas, become as trassient as a fleeting cloud did not enter the visitors. The brain in the first time, not to mention the left a deep impression on the brand. Second, the intangible resources no depth mining. Some brands have a certain basic differences, with rich cultural connotation, has a unique design and technology, also has a long history, however, these differences in the connotation of not well excavated, also failed to effectively display, wasting a brand of intangible resources. Third, a waste of time, not to lose. Large or small booth, booth or are using real money to buy booth enterprises; more opportunities, fewer opportunities, there is always a chance. Far Zhuo brand agency believes that toy companies since the exhi