管理故事小蜗牛管理的优势（Management story the little snail management advantage）.doc

管理故事小蜗牛管理的优势（Management story the little snail management advantage） ??? the little snail asked her mother: why we are born, have to bear this hard and heavy shell? ??? Mom: because we dont have bones to support, can only climb, and climb. So to protect this shell! ??? the little snail: caterpillars sister no bones, climb, why she did not back the hard and heavy shell? ??? Mom: because the Caterpillar sister can become a butterfly, the sky can protect her. ??? but little brother earthworm did not slow climb bones, will not turn into a butterfly, why he does not back this hard and heavy shell? ??? Mom: because the earthworm younger brother will drill the earth, the earth will protect him. ??? the little snail crying: we are so poor, the sky is not protection, not protection of the earth. ??? his mother comforted him: so we have the shell! We are not God, nor to protect themselves, we. ??? enlightenment: human capital to play to the best performance, it is necessary to see their own strengths, grasp their own strengths, exert their own advantages, strengthen their own advantages. And the envy of others, as well as their best! The story also tells us the most taboo in the management of resources into unfamiliar areas, so you will lose their advantage, thus losing competitiveness. Marketing (Marketing) What is marketing Marketing (Taiwan called Marketing) is about how to find, create and deliver value to meet the needs of the target market, and the profit subject. Marketing needs to identify unmet needs, define, measure the size of the target market and profit potential, to find the most suitable for the enterprise to enter the market segmentation and suitable for the segmentation of market supplies. Marketing often by a department in an organization responsible for this, in fact, There are both advantages and disadvantages. In: to facilitate centralized training with marketing group specializing in marketing work; disadvantages in: marketing should not be to only a dep