蓝猫专卖店成败的启示（Blue cat shop success inspiration）.docVIP

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蓝猫专卖店成败的启示（Blue cat shop success inspiration）.doc

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蓝猫专卖店成败的启示（Blue cat shop success inspiration）

蓝猫专卖店成败的启示（Blue cat shop success inspiration） Naughty blue cat 3000 questions this childrens cartoon series, has become fashionable for a time in the land, when more than 95% children aged 3-10 love drama, such as Fei Fei, naughty Blue Cat cartoon image, there are more children used blue stationery, bags, childrens clothing and shoes, seen through the blue Cat Blue Cat preschool cd...... The analysis of the causes of success and failure. First, the reasons for the success 1, naughty blue cat 3000 questions producers had wanted to do a film Chinese own cartoons, the film aired after a strong response, the peak in addition to CCTV, there are 1070 national television stations broadcast in Hong Kong and Macao, including some of the TV station. In view of this, the company decided to recruit blue cat stores bluecat agents across the country, while the development with a cartoon character named blue cat, naughty, curry and other childrens products. 2, bluecat PR do good, youth development foundation, the Ministry of culture and the State Administration for Industry and commerce, CCTV and other department leaders have visited the company or Hunan Blue Cat cartoon production base. 3, naughty blue cat 3000 questions episode ending with a popular advertising slogan a blue cat shop, with joy, good money it has attracted children affected parents. There are many parents by children do affect the bluecat agents. 4, franchise chain path, when the country has not issued the regulations of chain. The blue cat company developed a simple investment policy: the first batch of 50 thousand yuan to open a store in the first batch of goods; agent is divided into 30, 40, 500 thousand respectively, and according to the level of rationing vans, computer agents in Songhua River. The first batch of agents with the van and computer. After joining the company will cancel the policy more. The area do not have to fight advertising investment, bluecat company will be transferred to them many local