豪车强弱分化 宝马奔驰激战升级管理（Luxury car Mercedes Benz BMW battle management upgrade the strength of differentiation）.docVIP

豪车强弱分化 宝马奔驰激战升级管理（Luxury car Mercedes Benz BMW battle management upgrade the strength of differentiation） The elite rising consumption enthusiasm, it will Chinese luxury car market to new heights. Two accumulate steadily big luxury car business BMW, Mercedes Benz, with a strong brand, to attack the market segment, showing HENGQIANG trend. Although Audi, Lexus in the high-end models is difficult with BMW, Benz par, but in the low-end vehicle sales huge, firmly shut the vulnerable luxury car brand market space. In the face of the luxury car market is becoming more and more distinct strength, and constantly enhance the brand value has become an important means of a luxury car brand to strengthen the status of industry. Continue to lead A copy of the sales data released almost at the same time, let people see again the infinite potential of the luxury car market. March 9th Mercedes Benz released sales data, two months before the 2011 Mercedes Benz in mainland Chinese delivered a total of Mercedes Benz, AMG, Smart and Maybach cars more than 27 thousand and 900 vehicles, an increase of 82%; in February, the delivery of nearly 12 thousand and 580 vehicles, 74% year-on-year growth to meisai Mercedes Benz Chinese growth continues to be the fastest on the market the luxury car brand. As the Mercedes Benz flagship model, S car sales reached 2245 vehicles, an increase of 88%. BMW said that in February Chinese market sales of 17 thousand vehicles, an increase of 74% year-on-year, maintained a growth rate of over 70% since the new year. In January, BMW China, 20 thousand and 300 vehicles delivered to customers BMW and MINI brand cars, an increase of 70.4%, once again hit a single month sales record. Unlike the two luxury car brand has Chinese car market is facing great uncertainty. The global financial crisis in 2008 when the leading global automotive industry bottomed out in the China car market, after more than two years of blowout growth, already from the pillar industry polic