主题购物旅游发展条件与对策.PDF

2010年 11 月 Nov, 2010 ( 第24 卷第 11期) East China Econom icM anagem ent (Vol. 24, No. 11) !DO I∀ 103969/ jissn1007- 097201011017 主题购物旅游发展条件与对策 1a, b 1a 2 王 润 , 刘家明 , 祖治平 ( 1中国科学院 a地理科学与资源研究所; b研究生院, 北京 100864; 2中国中央电视台, 北京 1008 9) [] 购物在国际旅游收入中占据越来越大的份额, 而我国目前旅游购物市场上商品单 一, 购物收入比例反 而有所下降但近年来, 我国南方地区出现了依托本地特色产业集群的主题购物旅游的发展趋势, 形成了许多 主题购物旅游场所和多条购物旅游热点线路针对这 一现象, 文章提出主题购物旅游概念与本质特征, 指出主 题购物旅游是依托特色产业集群发展起来的特种旅游之一文章指出主题购物旅游具备产业集聚性市场规模 性商品主题性和服务专业性四大特点, 并深入研究了发展主题购物旅游的条件和对策 [] 主题购物旅游; 发展条件; 发展对策 [] F 907 [ ] A [] 1007 097( 2010) 11 0074 04 D evelopm ent Conditions and Counterm easures of Them e Shopping Tourism 1a, b 1a 2 WANG Run , LIU Jiam ing , ZU Zh iping ( 1aInstitute of Geographic Sciences andNatural ResourcesR esearch; bGraduateS choo,l ChineseA cademy of Sciences, B eij ing 100864, China; 2China Central elev ision, Beij ing 1008 9, Ch ina) Abstract: Shopp ing accounts form ore andm ore share of tourism revenue in internationalmarkets, how ever, the proportion decreases rap idly on account of too much conform ity in the des ign of goods bought in Ch ina. Now adays, there is a new phenom enon of shopp ing tourism in South China. Som e citieswh ich are famous of d istinctive industries are developing shopping tourism. In th is paper, the authors analyze the defin ition of them e shopp ing tourism, and find out the characteristics of th is tourism type. M oreover, developm ent condition