长虹pdp项目战略路径选择分析（Strategic Route Choice Analysis of Changhong PDP project）.docVIP

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长虹pdp项目战略路径选择分析（Strategic Route Choice Analysis of Changhong PDP project）.doc

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长虹pdp项目战略路径选择分析（Strategic Route Choice Analysis of Changhong PDP project）

长虹pdp项目战略路径选择分析（Strategic Route Choice Analysis of Changhong PDP project） In recent years, Changhong invested 2 billion yuan of the COC PDP (plasma screen) project has become a hot topic of discussion of public opinion and the industry, the core topic is focusing in both domestic and international markets, the current flat-panel TV LCD TV has become the winner of abortion products and decreased plasma TV in the background, Changhong. The back of the opposite is the best move? Changhong will repeat TCL to Tunxiang spirit like swallow Thomson to digest the fall into the dilemma of said of an aged person? All things in the world, only to do and not do the two, Changhong opted for a plasma screen project, and has been walking in the road, as its propaganda to be mass production before the 2008 Olympic Games, let the Chinese people see with independent intellectual property rights of the television program. So, from a rational point of view, Changhong PDP strategic significance in where? The move will produce what kind of impact on the industry and industry? As a long-term observation and research institutions of the appliance industry, analysis and find the answers to them to consult Zhuo yue. Cause analysis of Changhong PDP strategic investment To analyze the Changhong big investment motivation of the PDP project, nature cannot do without the industry background and industrial development trend and Changhongs readiness. First of all, because of the lack of domestic enterprises, the core technology of the increasingly urgent need to seek a strategic breakthrough of heteronomy. From the analysis of industry background, the LCD (Ye Jingping) and PDP production technology mainly concentrated in Japan, South Korea and Taiwan in the hands of Chinas color TV manufacturers have to buy these upstream manufacturers, because of the lack of upstream resources, the domestic color TV enterprises lack the ability to control the price and resource allocation ability is very passive. I