酒界将迎来品牌体验战（Liquor industry will usher in brand experience war）.docVIP

酒界将迎来品牌体验战（Liquor industry will usher in brand experience war） Editors note: Liquor, beverage, food and other FMCG products after the war, advertising war, war, war, gift packaging, price war channel war will be the core theme of what is the main means of competition, to find the difference of competition, and to a higher level of competition? On the whole, to study and solve the needs of the consumers, so as to take corresponding countermeasures. But the consumer demand is a big concept, its extension is quite extensive, if re refining a concise, inclusive strong concept, what is the concept? Where is it? Famous liquor research for Mr. philosophers after years of research analysis, after that the wine industry will usher in a brand experience of war Consumers want that experience Some time ago, the book marketing circles about a major topic is the pine and Gilmore two doctor wrote the experience economy. After reading this book, combined with the actual market, the author thinks that the competition is the inevitable path, experience competition, consumers play is the brand experience, in a few years, the experience of war will float out of the water to play a leading role. In the book, the author put the development of the world economy as a whole, is divided into four stages, one is the product economy, commodity economy is two, three is the service economy, experience economy is four. Through the study, I think in the wine, beverage, food and other industries, is probably the case. The product economy, manufacturers are particularly good day, you can cross legged sitting at home to do business. The era of commodity competition, manufacturers began advertising, Shandong two hole and Qinchi in the central station bombing, products everywhere became popular, then spread the word even a smelly dog, as long as you can sell advertising is very vividly illustrates this advertisement oriented business model. The era of the service economy, the slogan is the world of mar