汉字在标志设计的运用技巧（Application skills of Chinese characters in logo design）.docVIP

汉字在标志设计的运用技巧（Application skills of Chinese characters in logo design） In the use of skills of logo design Chinese characters Chinese characters in logo design skills - Chinese characters is the crystallization of peoples wisdom Chinese, inherit and promote it and put the spirit of the elements into modern logo design, corporate image design will be more cultural and social. This paper starts from the origin of the described Chinese characters, reasons for its significance, and how to use Chinese characters in logo design. Key words: Chinese characters symbol of visual communication Chinese Chinese characters is one of the worlds most ancient text, huge system. About the origin of Chinese characters opportunity, there are many legends, there were a lot of academic view. The data show that the generated Chinese characters originated from the symbol of consciousness. China has always been painting identity that is visible, Chinese characters has a dual system origin, a figure, a mark. In fact, a pattern of Chinese characters shape itself is evolved from pictographs. In ancient times the Oracle is hieroglyphics, is to shape. After thousands of years of evolution, the modern text has been unrecognizable compared with oracle. But the text is still in line with the various structures to other laws. Chinese characters is always very rich design source, to Chinese characters as the theme of the commodity mark has a long history, and become an independent school in many forms of trade mark. From the logo design, Chinese characters is undoubtedly the greatest and the most successful design of the history of human society. It is in the most simple design elements, the use of the most rich and complex design tools to design the logo, today in shaping the image of a modern enterprise, is widely used in commercial activities. How to make a mark Chinese characters capable of independently carrying cultural information, how to strengthen the visual features of signs, enhance the vis