论文论烹美学在饭店营销中的重要作用.doc

论烹饪美学在饭店营销中的重要作用 内容提要 改革开放以来，我国的烹饪技术得到了快速发展，我国烹饪也取得了丰硕的成果。但是，随着人民生活水平的不断提高，不仅对烹饪提出了许多新要求，餐饮业自身也发生许多新变化。这就要求餐饮业者提高本产品的质量和服务质量。在餐馆、饭店中这种要求体现的更加明显。广大食客对美食的要求越来越强烈。外观的好坏，不仅影响对菜点的评价，也直接影响人们的食欲和情绪，已达到更好的吸引食客和满足食客的要求的目的。从美学角度来中国烹饪，从美来研究Since reform and opening, Chinas cooking has been rapid development, China has made great cooking results. However, with the continuous improvement of living standards, not only made many new requirements for cooking, food and beverage industry itself many new changes have taken place. This requires restaurants to improve the quality of the product and service quality. In restaurants, hotels reflected in the more obvious such a request. The requirements of the majority of patrons of the food more and more intense. The quality of appearance, not only affects the evaluation of the dishes, but also directly affect peoples appetite and mood, to get better to attract diners and patrons to meet the requirements of the goal. From an aesthetic point of view of Chinese cooking, dishes from the whole United States to study. With economic globalization and international competition, marketing, innovation has become a fundamental business survival and development of successful marketing is effective guarantee of the hotel in an invincible position. ??? Marketing is the core of the hotel to meet the reasonable demands of the guests the ultimate objective to achieve profitability for the hotel, and to retain customers, the product must have a breakthrough and innovative changes. Cooking landscaping aesthetics of the product, so that the hotel greatly improved product quality, optimize the service environment, equipment and facilities, looking, come from a better interpretation of the overall United States out of the guests want products and services, can lead to market strong response to the hotel a rich profit. While promoting the development of the entire hotel industry.  Keywords: Culinary aesthetics Hotel Marketing 目 录 内容提要…………………………………………………