中小葡萄酒企业崛起的三大策略（Three strategies for the rise of small and medium sized wine enterprises）.docVIP

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中小葡萄酒企业崛起的三大策略（Three strategies for the rise of small and medium sized wine enterprises）.doc

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中小葡萄酒企业崛起的三大策略（Three strategies for the rise of small and medium sized wine enterprises）

中小葡萄酒企业崛起的三大策略（Three strategies for the rise of small and medium sized wine enterprises） The first strategy: not by conventional card The Convention is the common views and opinions. The failure of the enterprise a lot of that is because of conventional caused by. Because the conventional so the lack of innovation; because the routine, so we can not supernormal development. Every time a classic battle mostly because of creating unconventional ideas and means; every classic case mostly because of surprising and winning . Only to the edge of the cliff, to be able to see the new, wider world. Small and medium-sized enterprises Wine was small, but if according to conventional practice, and certainly not a strong brand to compete, this small or small. But if not too observant of conventional standards. not by conventional card, it is likely to surprise, this small may be big companies are more likely to run out the tight encirclement, establish their status. For more than a century, Coca-Cola and Pepsi the enemy never ceased to compete for the first place in the beverage industry. Enter the superheating stage in this struggle, but the big two also received an unexpected challenge, the challenge from the functional beverage new monster, containing a large amounts of caffeine and sugar energy drinks. Monster is a Hansen natural beverage company of small companies. In the monster was born before 2001, Hansens annual profit of only $3 million, but by 2006, only the second quarter profit increased 85% to $28 million 200 thousand. The stock from 4 yuan in 03 years at the beginning of the May began to soar, topped $404 in May 06. It is this super growth rate make Hansen company a king. Although the overall size of Coca Cola and Pepsi to par, but in this special field of energy drinks, Hansens performance more than the industry giant. The Red Bull lost market share is mostly the monster away. If the conventional ways of thinking about the monster name would be born, people in th