以小撼大智破红酒困局(下)（To shake the small broken wine dilemma (lower) wisdom）.docVIP

以小撼大智破红酒困局(下)（To shake the small broken wine dilemma (lower) wisdom） Seven, brand image -- can speak pure garden brewing the brand value of the main image On the brand image, the industry is different, but I understand, a brand and its products into the market, want to let customers bring what kind of information on the Lenovo brand and products? Most of the enterprise brand strategy is hard to find, but also very hard, so it is a fool please celebrity endorsements, character by celebritys image and the image to load the core value of the brand, but I can responsibly say that at present a lot of enterprises please celebrity brand products, 90% the above is a failure, I say, not only the image of endorsement! Why do you say that? Because many enterprises in brand promotion strategy and promotion strategy is not accurate, choice of celebrity and brand image and personality and completely irrelevant, such as solar power industry and the electric car industry, almost all of a rush to take please celebrities do homogenization model endorsements to promote products, this approach can play the effect of only one, that is the first to give dealers a signal, we have the ability of celebrity endorsements; secondly, to give consumers a potentially attractive -- if consumers really love this celebrity because of impulse buying him (her) endorsement of the brand products (I dont know how much this effect has a chance? The). I dont want my customers so spoiled RMB, more reluctant to let customers see our brand planning even a strategy to find the main image. We must solve the problem of own brand strategy! The concept of brand positioning and convey brand image must be consistent, pure garden brewing three words, marking the core brand appeal is healthy, pure and Wine garden brewing position, is the worlds first truly meet the health standards of drinking Wine, since health, I will through the picture to explain the language cannot the illustration of the connotation of the brand