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营销计划范例(Examples of marketing plans)
营销计划范例(Examples of marketing plans)
Agricultural products marketing plan (Continued) on the afternoon of 07 October 2008 four, 03:22 M-25 marketing strategy
1, M-25 market positioning
M-25 is a high-grade fruit fungicide, the price of 30 yuan / bag.
2, the target market of M-25
In Mengyin Shandong District, 30 tons of fruit in Jiaodong - Shanxi - Yuncheng area of 75 tons; 35 tons;
Southern Shaanxi - Jiangxi - Ganzhou area of 25 tons; 20 tons of Fujian Zhangzhou area: 25 tons
Anhui Dangshan area, Jiangsu Xuzhou area - 100 tons 60 tons 30 tons of other regions
3, M-25 product management
In strict accordance with the ISO9001 quality system for production, packaging, printing, anti-counterfeiting mark, M-25 formula and production process of the implementation of strict management, to prevent leakage.
Do the packaging service management, workshop packaging packaging immediately sealed end!
4, M-25 channel management
Jiaodong Shandong fruit District of Mengyin area, Shanxi; Yuncheng area; Shaanxi; Jiangxi Ganzhou area, Fujian Zhangzhou area; Anhui Dangshan area, Jiangsu Xuzhou area and other area fruit set M-25 product sales dealers 60.
The implementation of market pricing strategy, price equal to the market price, prevention Cuanhuo, implementation of deposit rebate system.
Strict implementation of the contract signed sales contract management, standardize the order!
5, M-25 promotion
The marketing strategy, marketing promotion and meeting human TV ads of three-in-one.
6, M-25 marketing research
M-25 department members travel to implement the reporting system, namely sales data, promotion and detailed results, detailed information of competitors, but also need reasonable suggestions.
The sales group requires detailed sales reports, primary dealers data report.
Promotion group: conference marketing planning process for effect prediction, after statistical analysis is required to summarize; technical seminars training staff number, location and other information is analyze
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