突破保健酒的概念炒作,对保健酒企业战略重新定位(上)（Break through the concept speculation of health care wine and reposition the health wine enterprise strategy）.doc

突破保健酒的概念炒作,对保健酒企业战略重新定位(上)（Break through the concept speculation of health care wine and reposition the health wine enterprise strategy） There is a data: from the beginning of 2000, health wine annual growth rate of more than 30% more than the liquor market growth. In 2006 the total size exceeded 5 billion yuan, is expected to 2012 health wine industry market size will exceed 13 billion yuan, will go beyond the Yellow Wine has become the Chinese wine family five general fourth. This is the data so that the domestic health wine enterprises are encouraged by. From the wine consumer market, health wine market share is much smaller, a health wine liquor business scale and domestic consumption of liquor consumption in the scale, which is completely non heavyweight comparison, such as sum of annual sales in 2003 China health wine brand is not the first three and a Jinliufu liquor brand the annual sales volume. See health wine of future prediction, everyone in the future market prospects are looking up, health wine, health wine consumption in the domestic and foreign gap, but there are few real consumer demand will be behind the data perspective. In fact, there is no concept of foreign wine wine, why use a number / approval of the food and Drug Administration and health food is the same number? We use the domestic and foreign health wine wine market, wine wine market is PK, even if the size of the market to expand a times, what does this have to do with you? It is said that Czech is the first beer consumption per capita, annual per capita consumption is 154 liters. Chinese per capita annual consumption of only 17.5 liters of beer, is not the market is unlimited prospects? Xiao Gang drinks and health, culture and ethnic customs are closely related, the attention of many irregular in health wine market is always the tide, although the market light, but many health wine enterprises are doomed to die in before tomorrow. Exaggeration and utilitarian type of full health wine mar