国际营销论文修改版分析.doc

Competition between Coke and Pepsi in India Introduction It is known to us that there are two celebrative soft drink brands: Coca-cola and Pepsi. They are always as the competitors to expand their own market in several regions such as China, India and African. The?Coca-Cola?Company is the worlds largest beverage company, refreshing consumers with more than 500 sparkling and still?brands. Through the worlds largest beverage distribution system, consumers in more than 200 countries enjoy its?beverages?at a rate of 1.9 billion servings a day. The companys products include?Coca-Cola,?Diet Coke,?Coke Zero,?Sprite,?Fanta,?Ocean Spray,?Capri-Sun, Chaudfontaine,?Schweppes,?Monster?and?Relentless Pepsi?is a?carbonated?soft drink that is produced and manufactured by?PepsiCo. Created and developed in 1893 and introduced as?Brads Drink, it was renamed as?Pepsi-Cola?on August 28, 1898, then to Pepsi in 1961, and in select areas of North America, Pepsi-Cola Made with Real Sugar as of 2014. Having been established for such a long time, both of them are well known by their own unique features and marketing plans. The purpose of writing this article is to have a further study of how these two companies access to the Indian market by analyze their marketing strategies. And the suggestions will be raised on the basis of rational analysis. India’s Economic Situation As a developing country, India’s rapid development of its economy shocks the whole world and the enormous potential soft drinks market also attracts the attention of Coca Cola Company and Pepsi. Zhu Changli’s (朱昌利)India’s Current situation of Foreign Cooperation depicts the India’s economic situation in 1990s. At that time, India became more open up to those western countries and Russia. It obtained abundant fund and assistance by means of cooperate with those developed counties. Zong Wei(宗蔚), Tong Jianqiang（佟健强）and Liu Ying’s（刘颖）India Economy and Foreign Trade Policy illustrates the present economy situation of In