黄山市旅游业发展现状与对策的分析研究.pdfVIP

黄山市旅游业发展现状及对策研究 摘 要 随着社会的发展，旅游业已成为全球经济中发展势头最强劲、规模最大的 产业之一。旅游业在经济社会发展中的产业地位、经济作用日益凸显，旅游业 对城市经济的拉动性、社会就业的带动力、以及对文化与环境的促进作用日益 显现。 本文所研究的重点是黄山市旅游发展现状及发展对策研究。黄山市旅游资 源丰富，旅游市场广阔，市场开发潜力巨大。发展旅游业是加快黄山经济发展 的一项重要举措。近些年来，黄山市旅游业持续高速发展，但与全国水平相比 仍有一定差距。旅游业发展中还存在着一些亟待解决的问题，表现为组合开发 不够，产业要素发展不完全，产业结构不合理等，这些问题制约着黄山市旅游 业的下一步发展。 本文旨在通过对黄山市旅游业现状的分析，找出发展所存在的问题并寻找 对策。主要应用了 SWOT 分析法，对黄山市旅游业发展的优势、劣势、机遇和 挑战进行了全面的分析，结合黄山市旅游业发展的实际，并针对发展中存在的 问题，着眼于不同的侧面，制定出相应的发展策略，以期寻求解决实际中存在 的问题，使黄山市旅游业能尽快突破发展的瓶颈和障碍。 关键词：旅游业; 黄山市;SWOT 分析;对策 - 2 - Study on the current state and countermeasures in the development of tourism of Huangshan city ABSTRACT With the social development, tourism has become the most momentum in the global economy strong, one of the largest industries. The development of tourism in economic and social status in the industry, the economy has become increasingly prominent role in the tourism industry in boosting the economy of the city, the driving force of social employment, as well as promote the culture and the environment becomes increasingly obvious. This article focuses on the study of Tourism Development and Development Strategies. Huangshan City, rich in tourism resources, tourism, broad market, market development potential. Huangshan tourism development is to accelerate economic development in an important initiative. In recent years, sustained and rapid development of tourism of Huangshan, but there is still a gap compared to the national level. Tourism development there are still some problems to be solved, the performance of the portfolio development is not enough, elements of the dev