以下翻译仍属词义对等式翻译请同学修改-陈雅龄.PPT

Advertisement Translation(Week 3) 陳雅齡 2013-10-2 Advertisement Translation 1. Principles: Creative (創造性) Functional with a certain purpose (目的功能性) 2. Strategies 3. Sentence Patterns 4. Rhetorical Skill Principle 2 : 目的功能性 翻譯的目的功能性多採用強調動態式 (靈活對等)的翻譯 I have read your articles. I expected to meet an older man. 我看過你的文章，想不到你這麼年輕 True to type he told his parents the whole story. 他把事情一五一十地講給父母聽。 Principle 2 : 目的功能性 (Continue)  The Relentless Pursuit of Perfection (Lexus) 專注完美 近乎苛求 A diamond is forever (De Beers Diamond) 鑽石恆永遠，一顆永留傳 She’s no