柒、参考文献 - 建国科技大学.doc

2011年產業全球化運籌管理學術與實務研討會 傳統產業轉型關鍵成功因素之探討—以台鹽為例 林 忠明 建國科技大學 國企系 摘 要 本研究參考相關文獻針對「環境與趨勢」、「經營策略」、「經營與行銷管理」三大面向為主題，透過問卷調查異同與台鹽轉型過程主要經營策略作一比較分析，謹慎推論台鹽轉型成功之要素以及台鹽未來經營策略之轉變。且試以建議台鹽公司在推動民營化的過程中，除注意組織內部改革工作外，更要謹慎重視員工對民營化資訊的看法，保留組織決策者與組織人員同等對話的空間，避免決策者與員工帶來的衝突對立破壞民營化工作之推動。 關鍵字：環境與趨勢、經營策略、經營與行銷管理 The traditional industry transforms the study of the key s uccess factor-take a salt as an example. Lin Chung-Ming Department of International Business Administration Chien Kuo Technology University Abstract this research make reference to related cultural heritage to aim at environment and trend, management strategy, management and sell a management three face to for the topic greatly, mainly conduct strategy to make through questionnaire different and similar and set salt transformation process a more analytical, careful reasoning set the salt transformation main factor and set salt of[with] success will conduct the change of[with] strategy in the future.And try with the suggestion TAI2 YAN2 company in the process of pushing run by private capital to turn, the note organization inner part reforms a work, besides which,, also wants careful value employee to turn the viewpoint of information to the run by private capital, decision maker and organization of the sticking organization personnel the space of the equal dialogue, avoid the promotion that the puncture run by private capital chemical engineering of the conflict opposition that decision maker brings with employee makes. Keywords: nvironment and trend、 management strategy 、management and sell a management 2011 Global Industry Logistics Management Conference 1. 緒論 1-1研究動機 台鹽實業股份有限公司（前身為台灣製鹽總廠），屬低階勞力密集的傳統產業，且在傳統鹽品漸趨沒落的情況下，該公司以產品多樣化策略，啟動轉型列車，而能創此佳績，乃引起研究探討台鹽轉型的關鍵成功因素之動機。期望由理論和實證的研究，整理出傳統產業轉型關鍵成因素，提供業界參考，導引傳統產業邁向轉型成功的範本。 1-2 研究目的 為了能夠深入研究傳統產業轉型關鍵成功因素，本研究經由轉型相關文獻之收集整理探討外，並進一步地由員工問卷分析及個案公司－台鹽的實證研究，希望經由研究分析，擷取關鍵因素，提供台灣地區傳統產業實際可行的轉型關鍵成功因素，給業界參考。因此，本研究