企业参加会展的动因分析.docVIP

企业参加会展的动因分析 摘要:企业以参加展会的方式来开拓市场和提升自身正受到各大企业家的重视与青睐。展会营销相比传统营销有着高效率低成本的优势，但很多企业却没有在展会中得到对应的收益。需要充分了解各层次企业参展的动因，使展会举办方提供针对性的服务，提升展会品质和品牌影响力。12234 关键词: 参展商；参展动因 The Motivation of the Enterprises Participating in the Exhibition Abstract: Many entrepreneurs are paying attention to the way that the companies open up markets and improve themselves by attending the shows .Compared with the traditional marketing, exhibition marketing have the advantage ofhigh efficiency and low cost .But many companies donrsquo;t get the corresponding receipts. That needs to understand the motivation that all kinds