海底捞饭店顾客满意度调查+文献综述.docVIP

海底捞饭店顾客满意度调查+文献综述 摘要：近年来，人们的消费需求增加，顾客满意度调查对于餐饮业了解顾客需求、制定发展策略以及扩大市场份额的意义逐渐凸显。海底捞作为餐饮业服务的典范，以其独特的服务迅速的提高了其在餐饮市场的占有率，成为行业领先品牌。本文以顾客满意度的研究理论为据，以海底捞饭店为例，通过构建顾客满意指标体系对海底捞进行顾客满意度调查，确定影响海底捞饭店顾客满意度的关键因素，并针对这些关键因素提出相应的策略。关键词：海底捞;顾客满意;服务;研究8697 Research on Customer Satisfaction of HaiDiLao Abstract:In recent years, peoplersquo;s increasing consumption requirements. While customer satisfaction surveys has important significance for the catering industry to understand customer needs, formulate development strategies and expand market share. HaiDiLao, as a paragon of catering industry, it through provid