老龄化趋势下电视媒体发展应对策略探析.docVIP

老龄化趋势下电视媒体发展应对策略探析 摘要:随着医疗水平的提高，我国老年人口增多，人口老龄化趋势不断加剧。本论文通过对日本老年电视节目的成功案例的研究，查阅多篇文献，论述我国老年电视节目的发展态势，重点分析了我国老年电视节目在发展过程中存在的定位偏离、节目形式单一、采编中忽视老年受众、节目缺乏与受众互动等问题，旨在为老年电视节目的发展提供应对策略。7436 关键词：老龄化；老年电视节目；老年受众 Strategies of TV Media Development under the aging trend Abstract: With the improvement of living standards, China#39;s elderly population increases, the trend of an aging population growing. Based on the Japan and other old TV shows successful case studies, access to many documents elaborated the development trend of China#39;s old television programs, analyzes the positioning of older telev