一个营销人成长的思想历程（The thought process of a marketing person growing up）.docVIP

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一个营销人成长的思想历程（The thought process of a marketing person growing up）.doc

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一个营销人成长的思想历程（The thought process of a marketing person growing up）

一个营销人成长的思想历程（The thought process of a marketing person growing up） Since I graduated from University, engaged in marketing work has been for ten years, the ten years of work experience is a little experience, today is the second day countdown to 2005, on the first ten years of marketing experience to comb, precipitation, for this strong idea, today I do not participate in all social activities, alone sitting in the library, organize their own experiences. Recently because of the working relationship, often have to deal with the internal and external marketing personnel, often to do training for personnel inside and outside the company. I found that most of the marketing staff is divided into two categories: one is the contact marketing soon, or do business for many years but there is no systematic marketing knowledge, characteristics of this kind of personnel there is no entry, wandering is marketing outside, another kind, is working in some big companies, or had a successful marketing experience, complacency is a common feature of this kind of personnel, think they are proficient in marketing, do not need to learn what has been learned before, enough. From my experience, these two types of people are actually two types of marketing people need to experience and need to break through. Maybe, my thought process below can help them break through. Introduction and practice of marketing Marketing, in the end should be how to get started? Now the marketing books have been an immense number of books, really useful marketing books, foreign famous marketing experts to write? Too high too theoretical, it takes a strong willpower to learn the system, is helpful for the establishment of marketing theory, but for now the actual operation of the people of little significance, domestic marketing experts to write? Or copy adapted foreign marketing books, or a chance to summarize the successful, the real quality is not much, should be carefully read, the system is not easy to grasp