做好品牌年度传播计划（Make annual communication plan of brand）.docVIP

做好品牌年度传播计划（Make annual communication plan of brand） Brand annual communication plan, the concept of the bluff, many will be responsible for the brand management of directors as to the boss and the boss for the next year more budget tools will also be advertising consultants who act as professional under the guise of. This seems to be a pseudo plan pseudo norm and pseudo professional is synonymous with year, because the time is too long, spread content is too wide, plan requirement is too thin, and by many managers as a mission impossible, or simply surface Kung Fu: even with this piece of paper, the specific implementation is down recognition, a white busy. However, although you know you are busy, many enterprises, especially large enterprises, arrive in October each year, the boss is still starting to do this, is it fashionable, full of face? No The boss also knows how much it would cost to spend on a TV channel every month, if it were too small, just to make a good digital game, without any real meaning. He let the brand management department to do more in order to allow them to next years business planning early prepare for business from where, how, for business goals to reach the goal, what to be solved these problems how to use the marketing means to solve, organization and team members should be how to adjust to better complete the business mission. Key brand products and key channels are the key to business breakthroughs. Looking for a breakthrough in business is the first thing to consider in making an annual communication plan. In the coming year, it is impossible for all brands of all types of products to grow equally in all channels and months. Managers should learn to grasp the key, concentrate their efforts and resources on brand products of key categories, and promote the business of peripheral products with key products. Learning to focus is a simple and viable business philosophy, but it is also the easiest to ignore or exclude. Managers in order to