区域联销体,创新渠道运作（Regional marketing channel operation, innovation）.docVIP

区域联销体,创新渠道运作（Regional marketing channel operation, innovation） No matter what kind of operation mode of distribution companies to adopt, according to the overall situation of the enterprises strength, brand development and market and can not imitate others, can not spoil things by excessive enthusiasm, limited outlook, extremely arrogant. The complete cloning or imitation of the distribution mode of big brands or successful brands may be a dead end. We must find a suitable distribution operation mode that is suitable for the development at this stage. According to the development trend of the current situation of the development of channels and distributors, I introduce the regional marketing mode of operation. Is the distributor for the regional marketing operation of the core, supplemented by incentive policy, service management. The concept of regional marketing mode of operation of the regional marketing can be said that the regional distribution association. Regional marketing is refers to the enterprise in the distribution channels to benefit as the guide, to service management as the backing, distribution consortium building dealers and distributors in close cooperation. Simply speaking, that is to dealers as the core of operation, incentive policy based, service management as a supplement. For most enterprises, only focus on the operation of the regional dealer distribution as the core, is also unable to make flat channel management, control of the distributors like other large Brand Company that, for many small and medium enterprises is not realistic; incentive policy is the main interest of guiding, namely enterprise according to marketing planning and market demand, preparation and implementation of the dealer rebate, the quarter channel promotion incentives also require dealers to further into the distributors incentive policies; obtaining more lucrative profit margins by these incentives to dealers, distributors, enthusiasm and initiative to enhance reg