品牌工程运营架构(三)管理（Brand engineering operation framework (three) management）.docVIP

品牌工程运营架构(三)管理（Brand engineering operation framework (three) management） The key to the problem lies in the judgment of the forecast and the timing of the order. Downstream wholesalers and retailers of customers, in order to more effectively predict the market, a single point in time, the more close to the market sales point more favorable; at this time, a look at what the goods to go, it is difficult to avoid you Great minds think alike., follow suit. Domestic fashion brand competition tends to homogenization, which is one of the main reasons. In addition, can make up for, is another problem; to supply timely, brand enterprises and their suppliers that must Beizu key materials and production capacity, to be able to hand ready, in fact also need to forecast the consumer market. If we hesitate to predict or be afraid of stocking, the profit margin is limited. If we want to predict the failure and make improper stocking, it will lead to a backlog of funds. Therefore, the current mainstream practice is the order meeting, and this kind of seemingly less risky production mode of MTO production and marketing can not avoid the above-mentioned problems. Especially the fashion brand, product planning scheme of the original series, the combination of definition and design and development departments, will be because the order of customer orientation and more or less distorted, so that the brand market positioning planning, it is difficult to reconcile with downstream customers ordering the same. In that case, how much effort is devoted to product planning, product design, development and brand image management?. Moreover, in recent years, the market competition is intense, the customer order quantity tends to be conservative; if not the strong brand, the customer average order quantity, even maintains the terminal operation fixed cost the profit and loss balanced point to be unable to achieve. Downstream retailers always want the upstream agents and head office to make more st