啤酒企业怎样高效开拓市场（How to develop market efficiently in beer enterprises）.docVIP

啤酒企业怎样高效开拓市场（How to develop market efficiently in beer enterprises） University, University, network, market, beer The market for the enterprise, like a fish in the water, the vegetation in the soil, the market is the fundamental guarantee of the enterprise survival, the successful development of the market, expanding market share, increase market share and the rate of return is the premise and foundation of the development of enterprises. With the increasing contradiction between supply and demand in beer market, the market competition is becoming more and more fierce, and the market resources are becoming scarce. It is the dream and pursuit of every beer enterprise that how to develop the market effectively, realize the biggest advantage and optimization of market share and share, and obtain a good market return. The different characteristics of the target market, there is a big difference, so the different market development strategy and tactics are different, only to achieve an antidote against the disease, the effectiveness and efficiency of market development. Generally speaking, beer market can be divided into two big target markets: urban and rural markets. In this paper, how to develop urban and rural markets efficiently, and make suggestions for beer enterprises. How to develop city market efficiently in beer enterprises Urban beer market features Compared with the rural beer market, the urban beer market has the following characteristics: First, the population density is large, consumption concentration. A small city, hundreds of thousands of people, more than millions of people, the market consumption per unit area is larger; Two, the level of consumption is strong, consumer demand diversification, market opportunities. City residents from all walks of life, the income gap is very large, determines the consumption level difference strong, consumer demand for diversified and 1 yuan per bottle of the ordinary people have low consumption, twenty yuan per bot