gap的买手与买手企业运营解析（Gap buyers and buyers business analysis）.docVIP

gap的买手与买手企业运营解析（Gap buyers and buyers business analysis） I. GAP images Gap was originally a clothing company founded by an American couple in San Francisco in 1969. When the company was first founded, it was the clothing that people wear everyday. With the gradual development of the company, with the gradually expand Gap brand awareness, companies began to make their initial daily clothing gradually expanded into three categories of clothing, and adopt a multi brand strategy: Banana Republic (Banana Republic) mainly do the partial formal clothing, Gap focus on leisure type work clothes, and old the Navy (Old Navy) is to provide cheaper clothing. The GAP operation is the most classic operation, not because it is big, or is it the number of results, but because it almost does not have a proprietary factory, but every year nearly 30 thousand new arrangements on the shelves of clothing; it did not have a decent logistics center but, each year nearly one billion pieces of clothing for the world unimpeded, not because of the shortage of store sales. This is what the worlds first apparel retail brand GAP did. In depth, I found that the success of GAP, in fact, more than ZARA, CA than the global brands before these more people feel that it is worth studying behind. In the United States, the mention of Gap, many people will immediately think of two famous women: one was to instinct a piece of fish, more than 30 year old world star of Sharon Stone; one is that President Clinton and Monica Lewinsky. At the annual Oscar prize giving ceremony, many entertainment journalists pay special attention to the dress of every star who goes to the red carpet, so as to appreciate the trend of fashion as soon as possible. One year, I saw Sharon Stone wearing a cowboy, Yao Tiao Yaotiao came in speculation about this is Valentino or Armani, but she said to wear their own clothing brand is Gap. At that time, Gap was only a casual clothing brand, which was one hundred and eight thousand points