《新周刊》专题策划的特色分析（Characteristic analysis of thematic planning in New Weekly）.docVIP

《新周刊》专题策划的特色分析（Characteristic analysis of thematic planning in New Weekly） This article takes the theme of new weekly as the research object, and combs the characteristics of content, form, operation and dissemination. Keywords new weekly; thematic planning; countermeasures; Project planning has been featured on new weekly, with each 20 ~ 50 pages full three-dimensional coverage of cutting-edge topic, won widespread attention, has become the first selling point new weekly logo plate and magazines, and establish a unique brand image. In recent years, in terms of its content, form, operation and dissemination, it has formed a distinguishing feature from other similar magazines. It has injected vitality into the magazine industry, and has exposed some problems at the same time. First, the characteristics of thematic planning of new weekly 1., rich content: Pyramid model casting new brand New weekly focused on the topic, the concept of LED, introduced each with its special location, the outline of phenomena in the world, forward-looking vision and multiple perspectives, development context combing social life, stimulate the readers imagination, making reading expectation, with a series of thematic planning to establish and expand the brand. (1) pursuing international vision and setting up Chinas agenda; With the Sanlian Life Weekly, Chinese news weekly and Xinmin weekly magazine with thematic planning focus on vision concentration and different things, it pays more attention to people from a macro perspective, with details of the presentation and analysis to discuss the Chinese story in the global context. In recent years, cant sleep, on a country with sleepless excitement, 421 Chinese, Chinese list, China desire pressure list are standing in the world position, look at Chinese in the development process of the topic and the fact that. At the same time, to stand in the position of China participation in world issues, such as the December 09 version of the special broken