国有企业变革期企业文化的重塑（Reshaping the corporate culture during the period of state owned enterprises transformation）.docVIP

国有企业变革期企业文化的重塑（Reshaping the corporate culture during the period of state owned enterprises transformation） Introduction The reconstruction of enterprise culture, to establish a new culture in the enterprise, instead of the past have led the company to success, but it is difficult to meet the development needs of companies, and has increasingly will hinder the development of the companys old culture. After ten years of reform of state-owned enterprises, many state-owned enterprises transform the ownership structure, improve the governance structure and the adjustment of product structure, optimize the allocation of resources, improve the enterprise system, strengthen enterprise management, embarked on a steady and healthy and rapid development of roads, of which a large part of the state-owned enterprises due to the period of change (general from the beginning, enterprise restructuring and restructuring of the three or five year period) belongs to change the enterprise culture reconstruction or construction, and some did not reshape the corporate culture of the state-owned enterprises, it encountered fewer problems in the process of development, such as the enthusiasm of the staff, lack of thought and action is not unified; business advertising hollow propaganda enterprise brand construction; enterprise development direction, flashy without substance vague, these problems are greatly hindering the development of the company. Nowadays, the deep competition among enterprises is no longer the competition between people and property, but the competition of culture. Sixteen the third Plenary Session of the 16th CPC Central Committee, the Party pointed out: in accordance with the requirements of modern enterprise system, further deepening of the reform of state-owned enterprises, improve the corporate governance structure, the introduction of market mechanism, the establishment of modern enterprise system which includes the establishment of a modern enterprise characteris