奇妙的事 件营销统计精品.pdfVIP

Fascinating Event Marketing Stats TABLE OF CONTENTS 1 Why Events? 2 Event Types 3 Event Planning 4 Event Promotion 5 Events Fees 6 Event Marketing Challenges 7 This presentation is based on 2010 Constant Contact survey data from 931 respondents including 320 nonprofits, 304 B2B, and 307 B2C companies. 1 Why Events? 79% rank events as important to their business. 90% of nonprofits rank events important or very important . B2B companies