××鸡精宜昌市场营销提案（ chicken essence Yichang marketing proposal）.docVIP

××鸡精宜昌市场营销提案（ chicken essence Yichang marketing proposal） Although this chicken has become popular market products, but in 2002 the stock market in two is also facing fierce competition of MSG, as a brand new born in the market to find a place to live in, create their own brand of thinking that the problem of brand chicken syndrome. This paper is the author in 2002 as a regional planning chicken brand does, in the CCTV media coverage, we carry out the depth of marketing in the regional market, the center to create a number of brand information and consumer contact point in the region to brand, reach a relationship between brands and consumers. Introduction： China is known as a big country of food, and in terms of food, it pays attention to the color, aroma and taste from the ancient road. In this regard, spices account for a large proportion of Chinese culinary culture, which is called eating flavor. In the macro environment of this big, along with the rapid development of the national economy, the quality of life of the people is increasing, consumers in the pursuit of eat, eat more and more delicious dishes and more nutrition and health. Especially in recent years, with the popularity of Cantonese cuisine in China, Guangdong restaurant began to rage all over the country, and chicken essence gradually became a huge industry. In many spices, consumers from the previous MSG development to begin to choose chicken, because chicken has the following characteristics: raw materials for chicken and egg he is both the composite, chicken flavor and chicken flavor; its chemical composition will be nucleotides and monosodium glutamate compound, freshness multiplication, increase fresh seasoning in freshness and monosodium glutamate; monosodium glutamate is compared to 1.5 or 2 times, higher nutritional health food, these advantages make more competitive in terms of MSG compared to the chicken, so chicken instead of MSG is only a matter of time. According to the data provided b